Purpose and Scope / General Summary:
We are seeking a strategic and execution-focused Senior Brand Manager to join our team! The Senior Brand Manager will have ownership and responsibility for building four exciting brands in a highly entrepreneurial environment. This role will drive brand planning, integrated communications, and innovation initiatives — playing a pivotal role in shaping the brand’s long-term vision and short-term execution across multiple channels and teams.

Responsibilities

Strategic Planning & Brand Stewardship

• Serve as a key contributor to the 3-Year Plan (3YP) and 1-Year Plan (1YP).

• Lead quarterly marketing planning, execution, and optimization.

• Steward brand fundamentals and visual identity across all communications.

Cross-Functional Leadership

• Act as the lead point of contact for Integrated Agency Teams (IAT).

• Partner closely with Club and Retail Sales teams to align marketing efforts.

• Lead quarterly content strategy and development oversight.

• Comfortable presenting to senior leadership.

Consumer Insights & Communications

• Partner with Insights to lead research on consumer targeting, marketing, product optimization, product development, and brand-building initiatives.

• Lead Integrated Marketing Communications (IMC) planning and execution across a wide range of tactics, including media/digital, content, PR initiatives, and events.

Innovation & Product Development

• Oversee short-term and mid-term innovation and commercialization efforts.

• Lead product renovation initiatives to enhance brand relevance and performance.

• Identify and align around opportunities for new and improved products based on consumer insights or category developments.

Budget & Performance Management

• Track performance and KPIs, adjusting plans as needed.

• Own the annual marketing budget and Statements of Work (SOWs).

• Lead monthly spend and utilization evaluations and provide strategic recommendations.

• Own marketing/media reporting and develop action plans based on performance insights.

Other duties as assigned.

Qualifications

• Bachelor’s degree (B.A.) in Brand Marketing or related field and 7+ years of experience in CPG required. MBA in Marketing or related field preferred.

• Experience leading and overseeing a budget for a brand and/or portfolio of brands and communicating updates cross-functionally.

• Experience working with syndicated data and developing fact-based presentations.

• Strong quantitative and analytical skills required.

• Deep understanding of brand management disciplines, key marketing strategies, media, and selling dynamics.

• Strong communication and interpersonal skills.

• Proven experience in brand marketing, strategic planning, and cross-functional leadership.

• Strong understanding of integrated communications and consumer insights.

• Ability to manage multiple projects and stakeholders in a fast-paced environment.

• Ambitious self-starter with a can-do attitude and passion for collaboration.

• Willingness to travel as business needs dictate.

Compensation & Benefits

• Incentive Pay: Eligible to participate in annual bonus plan.

• Benefits: Medical, Dental, and Vision coverage beginning after 60 days.

• Paid Time Off: Vacation, sick leave, and 6 company-observed holidays.

• 401(k): Company match after one year of service.

• Career Development: Continuous learning opportunities and professional growth programs.

About the Company

Our client is a leading global food company with over 60,000 team members worldwide, producing and delivering fresh, frozen, and value-added food products for customers across more than 100 countries. Headquartered in Colorado, the company values innovation, collaboration, and excellence in everything they do.

Core Values: Availability, Determination, Discipline, Humility, Ownership, Simplicity, and Sincerity.

Mission: To be the best in all that we do — ensuring the highest quality products and services for customers, trust with suppliers, profitability for shareholders, and opportunity for a better future for team members.

Equal Opportunity Employer, including disability/veteran.